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AI exposure Management

Will AI replace advertising and promotions managers?

Advertising and Promotions Managers. US occupation 11-2011.

17.3%

of the time advertising and promotions managers spend on their work goes on tasks where AI is already being used to do that work.of advertising and promotions managers' working hours go on tasks AI has already started taking off their plate.

Ranked 134 of 756 US occupations. More exposed than 82% of them.Further along than 82% of them.

Average US job 7.7%

Well above the typical job.Ahead of most of the workforce.

What AI already does for advertising and promotions managersWhat advertising and promotions managers no longer do alone

O*NET lists 30 tasks for advertising and promotions managers. AI use at work shows up in 6 of them. Each score runs from 0.5, where every observed use helps a person with the task, to 1, where every use does the task outright.

  1. Analyze the effectiveness of marketing tactics or channels.Core task mostly automated 1.00
  2. Contact organizations to explain services and facilities offered.Core task mostly automated 0.99
  3. Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.Core task mostly automated 0.89
  4. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.Core task automated and assisted 0.79
  5. Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.Core task automated and assisted 0.79
  6. Plan and execute advertising policies and strategies for organizations. automated and assisted 0.69

What it does not touch, yetWhat still needs a human

24 of the 30 tasks show no AI use at work in the data.

  • Analyze marketing or sales trends to forecast future conditions.Core task
  • Attend or participate in conferences, community events, and promotional events related to products or technologies.Core task
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.Core task
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.Core task
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Core task
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.Core task
Show the other 18
  • Coordinate with the media to disseminate advertising.Core task
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.Core task
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.Core task
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Core task
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.Core task
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.Core task
  • Prepare and negotiate advertising and sales contracts.Core task
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.Core task
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.Core task
  • Represent company at trade association meetings to promote products.Core task
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.Core task
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Direct and coordinate product research and development.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Train and direct workers engaged in developing and producing advertisements.

How that compares

Among the 35 management occupations, advertising and promotions managers rank 7. The group averages 9.8%, and its most exposed job is Financial Managers at 39.1%. The average US occupation sits at 7.7%.

All 756 occupations, ranked

Just above in the ranking

  1. 131Proofreaders and Copy Markers 17.8%
  2. 132Door-to-Door Sales Workers, News and Street Vendors, and Related Workers 17.6%
  3. 133Brokerage Clerks 17.4%

Just below

  1. 136Judicial Law Clerks 17.0%
  2. 137Credit Analysts 16.9%
  3. 138Lawyers 16.7%

What this does and does not mean

Exposure is observed use, not a forecast. Anthropic maps work conversations with Claude onto the tasks O*NET lists for each job and asks, of the tasks AI could speed up, which are actually being used for at work. A use that does the task outright counts in full and a use that assists a person counts half. The task scores are averaged into the occupation figure by the share of time spent on each task.

A high figure means AI is already part of how this work gets done. It does not mean anyone has been replaced. Anthropic's own reading of the labour market finds no systematic rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting exposed jobs.No measurable rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting these jobs. Gap years for everyone. Labor market impacts, 5 March 2026.

Task list and titles from O*NET 31.0 by the US Department of Labor, Employment and Training Administration, used under the CC BY 4.0 licence. Scores from the Anthropic Economic Index (CC BY). Checked 1 November 2026. How the ranking works.