AI exposure Sales
Will AI replace demonstrators and product promoters?
Demonstrators and Product Promoters. US occupation 41-9011.
The reading
7.9%
of the time demonstrators and product promoters spend on their work goes on tasks where AI is already being used to do that work.of demonstrators and product promoters' working hours go on tasks AI has already started taking off their plate.
Ranked 206 of 756 US occupations. More exposed than 72% of them.Further along than 72% of them.
Per cent of working time Square-law scale
Average US job 7.7%
Well above the typical job.Ahead of most of the workforce.
What AI already does for demonstrators and product promotersWhat demonstrators and product promoters no longer do alone
O*NET lists 21 tasks for demonstrators and product promoters. AI use at work shows up in 2 of them. Each score runs from 0.5, where every observed use helps a person with the task, to 1, where every use does the task outright.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.Core task mostly automated 1.00
- Prepare or alter presentation contents to target specific audiences. automated and assisted 0.83
What it does not touch, yetWhat still needs a human
19 of the 21 tasks show no AI use at work in the data.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.Core task
- Identify interested and qualified customers to provide them with additional information.Core task
- Instruct customers in alteration of products.Core task
- Keep areas neat while working and return items to correct locations following demonstrations.Core task
- Practice demonstrations to ensure that they will run smoothly.Core task
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.Core task
Show the other 13
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.Core task
- Research or investigate products to be presented to prepare for demonstrations.Core task
- Sell products being promoted and keep records of sales.Core task
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.Core task
- Suggest specific product purchases to meet customers' needs.Core task
- Transport, assemble, and disassemble materials used in presentations.Core task
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.Core task
- Work as part of a team of demonstrators to accommodate large crowds.Core task
- Provide product information, using lectures, films, charts, or slide shows.
- Recommend product or service improvements to employers.
- Stock shelves with products.
- Train demonstrators to present a company's products or services.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
How that compares
Among the 20 sales occupations, demonstrators and product promoters rank 17. The group averages 23.6%, and its most exposed job is Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products at 62.8%. The average US occupation sits at 7.7%.
Just above in the ranking
- 203Mechanical Engineers 8.1%
- 204Cartographers and Photogrammetrists 8.0%
- 204Choreographers 8.0%
Just below
What this does and does not mean
Exposure is observed use, not a forecast. Anthropic maps work conversations with Claude onto the tasks O*NET lists for each job and asks, of the tasks AI could speed up, which are actually being used for at work. A use that does the task outright counts in full and a use that assists a person counts half. The task scores are averaged into the occupation figure by the share of time spent on each task.
A high figure means AI is already part of how this work gets done. It does not mean anyone has been replaced. Anthropic's own reading of the labour market finds no systematic rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting exposed jobs.No measurable rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting these jobs. Gap years for everyone. Labor market impacts, 5 March 2026.
Task list and titles from O*NET 31.0 by the US Department of Labor, Employment and Training Administration, used under the CC BY 4.0 licence. Scores from the Anthropic Economic Index (CC BY). Checked 1 November 2026. How the ranking works.