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AI exposure Business and financial operations

Will AI replace market research analysts and marketing specialists?

Market Research Analysts and Marketing Specialists. US occupation 13-1161.

64.8%

of the time market research analysts and marketing specialists spend on their work goes on tasks where AI is already being used to do that work.of market research analysts and marketing specialists' working hours go on tasks AI has already started taking off their plate.

Ranked 5 of 756 US occupations. More exposed than 99% of them.Further along than 99% of them.

Average US job 7.7%

One of the most exposed jobs in the country.Front of the queue for an AI assistant.

What AI already does for market research analysts and marketing specialistsWhat market research analysts and marketing specialists no longer do alone

O*NET lists 49 tasks for market research analysts and marketing specialists. AI use at work shows up in 24 of them. Each score runs from 0.5, where every observed use helps a person with the task, to 1, where every use does the task outright.

  1. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.Core task mostly automated 0.98
  2. Seek and provide information to help companies determine their position in the marketplace.Core task mostly automated 0.98
  3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.Core task mostly automated 0.97
  4. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.Core task mostly automated 0.95
  5. Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.Core task mostly automated 0.95
  6. Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.Core task mostly automated 0.94
  7. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Core task mostly automated 0.94
  8. Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).Core task mostly automated 0.93
Show the other 16
  1. Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.Core task mostly automated 0.93
  2. Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.Core task mostly automated 0.93
  3. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.Core task mostly automated 0.93
  4. Measure the effectiveness of marketing, advertising, and communications programs and strategies.Core task mostly automated 0.92
  5. Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML). mostly automated 0.92
  6. Forecast and track marketing and sales trends, analyzing collected data.Core task mostly automated 0.92
  7. Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.Core task mostly automated 0.92
  8. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.Core task mostly automated 0.91
  9. Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.Core task mostly automated 0.90
  10. Execute or manage social media campaigns to inform search marketing tactics.Core task mostly automated 0.88
  11. Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.Core task mostly automated 0.88
  12. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.Core task mostly automated 0.88
  13. Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.Core task mostly automated 0.86
  14. Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.Core task mostly automated 0.85
  15. Identify methods for interfacing Web application technologies with enterprise resource planning or other system software. automated and assisted 0.84
  16. Create content strategies for digital media.Core task automated and assisted 0.83

What it does not touch, yetWhat still needs a human

25 of the 49 tasks show no AI use at work in the data.

  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.Core task
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.Core task
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.Core task
  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.Core task
  • Conduct financial modeling for online marketing programs or Web site revenue forecasting.Core task
  • Direct trained survey interviewers.Core task
Show the other 19
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.Core task
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.Core task
  • Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.Core task
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.Core task
  • Measure and assess customer and employee satisfaction.Core task
  • Monitor industry statistics and follow trends in trade literature.Core task
  • Participate in the development or implementation of online marketing strategy.Core task
  • Propose online or multiple-sales-channel campaigns to marketing executives.Core task
  • Assist in the development of online transaction or security policies.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Develop and implement procedures for identifying advertising needs.
  • Execute and manage communications with digital journalists or bloggers.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
  • Resolve product availability problems in collaboration with customer service staff.

How that compares

Among the 29 business and financial operations occupations, market research analysts and marketing specialists rank 1. The group averages 17.7%. The average US occupation sits at 7.7%.

All 756 occupations, ranked

Just above in the ranking

  1. 2Customer Service Representatives 70.1%
  2. 3Data Entry Keyers 67.1%
  3. 4Medical Records Specialists 66.7%

Just below

  1. 6Medical Transcriptionists 63.7%
  2. 7Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 62.8%
  3. 8Database Architects 57.9%

What this does and does not mean

Exposure is observed use, not a forecast. Anthropic maps work conversations with Claude onto the tasks O*NET lists for each job and asks, of the tasks AI could speed up, which are actually being used for at work. A use that does the task outright counts in full and a use that assists a person counts half. The task scores are averaged into the occupation figure by the share of time spent on each task.

A high figure means AI is already part of how this work gets done. It does not mean anyone has been replaced. Anthropic's own reading of the labour market finds no systematic rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting exposed jobs.No measurable rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting these jobs. Gap years for everyone. Labor market impacts, 5 March 2026.

Task list and titles from O*NET 31.0 by the US Department of Labor, Employment and Training Administration, used under the CC BY 4.0 licence. Scores from the Anthropic Economic Index (CC BY). Checked 1 November 2026. How the ranking works.