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AI exposure Sales

Will AI replace models?

Models. US occupation 41-9012.

0.0%

of the time models spend on their work goes on tasks where AI is already being used to do that work.of models' working hours go on tasks AI has already started taking off their plate.

Ranked 346 of 756 US occupations. No AI use seen in the work yet, along with 410 other occupations.No handover started yet, along with 410 other occupations.

Average US job 7.7%

Among the least exposed jobs there are.Still waiting for liberation.

What AI already does for modelsWhat models no longer do alone

O*NET lists 9 tasks for models. None of them shows meaningful AI use at work yet.

What it does not touch, yetWhat still needs a human

9 of the 9 tasks show no AI use at work in the data.

  • Apply makeup to face and style hair to enhance appearance, considering such factors as color, camera techniques, and facial features.
  • Assemble and maintain portfolios, print composite cards, and travel to go-sees to obtain jobs.
  • Dress in sample or completed garments, and select accessories.
  • Follow strict routines of diet, sleep, and exercise to maintain appearance.
  • Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.
  • Pose as directed, or strike suitable interpretive poses for promoting and selling merchandise or fashions during appearances, filming, or photo sessions.
Show the other 3
  • Record rates of pay and durations of jobs on vouchers.
  • Report job completions to agencies and obtain information about future appointments.
  • Work closely with photographers, fashion coordinators, directors, producers, stylists, make-up artists, other models, and clients to produce the desired looks, and to finish photo shoots on schedule.

How that compares

Among the 20 sales occupations, models rank 19. The group averages 23.6%, and its most exposed job is Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products at 62.8%. The average US occupation sits at 7.7%.

All 756 occupations, ranked

Level with 0.0%

  1. 346Mobile Heavy Equipment Mechanics, Except Engines 0.0%
  2. 346Model Makers, Metal and Plastic 0.0%
  3. 346Model Makers, Wood 0.0%

What this does and does not mean

Exposure is observed use, not a forecast. Anthropic maps work conversations with Claude onto the tasks O*NET lists for each job and asks, of the tasks AI could speed up, which are actually being used for at work. A use that does the task outright counts in full and a use that assists a person counts half. The task scores are averaged into the occupation figure by the share of time spent on each task.

A high figure means AI is already part of how this work gets done. It does not mean anyone has been replaced. Anthropic's own reading of the labour market finds no systematic rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting exposed jobs.No measurable rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting these jobs. Gap years for everyone. Labor market impacts, 5 March 2026.

Task list and titles from O*NET 31.0 by the US Department of Labor, Employment and Training Administration, used under the CC BY 4.0 licence. Scores from the Anthropic Economic Index (CC BY). Checked 1 November 2026. How the ranking works.