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AI exposure Arts, design, entertainment, sports and media

Will AI replace public relations specialists?

Public Relations Specialists. US occupation 27-3031.

45.3%

of the time public relations specialists spend on their work goes on tasks where AI is already being used to do that work.of public relations specialists' working hours go on tasks AI has already started taking off their plate.

Ranked 19 of 756 US occupations. More exposed than 97% of them.Further along than 97% of them.

Average US job 7.7%

One of the most exposed jobs in the country.Front of the queue for an AI assistant.

What AI already does for public relations specialistsWhat public relations specialists no longer do alone

O*NET lists 18 tasks for public relations specialists. AI use at work shows up in 7 of them. Each score runs from 0.5, where every observed use helps a person with the task, to 1, where every use does the task outright.

  1. Respond to requests for information from the media or designate an appropriate spokesperson or information source.Core task mostly automated 0.98
  2. Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.Core task mostly automated 0.94
  3. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.Core task mostly automated 0.93
  4. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.Core task mostly automated 0.92
  5. Write press releases or other media communications to promote clients.Core task automated and assisted 0.74
  6. Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.Core task automated and assisted 0.73
  7. Coach client representatives in effective communication with the public or with employees.Core task automated and assisted 0.67

What it does not touch, yetWhat still needs a human

11 of the 18 tasks show no AI use at work in the data.

  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.Core task
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.Core task
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions.Core task
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.Core task
  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.Core task
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.Core task
Show the other 5
  • Post and update content on the company's Web site and social media outlets.Core task
  • Prepare or deliver speeches to further public relations objectives.Core task
  • Coordinate public responses to environmental management incidents or conflicts.
  • Develop marketing campaigns for environmental technologies or services.
  • Purchase advertising space or time as required to promote client's product or agenda.

How that compares

Among the 34 arts, design, entertainment, sports and media occupations, public relations specialists rank 2. The group averages 14.2%, and its most exposed job is Technical Writers at 47.5%. The average US occupation sits at 7.7%.

All 756 occupations, ranked

Just above in the ranking

  1. 16Computer User Support Specialists 46.9%
  2. 17Desktop Publishers 46.4%
  3. 18Data Scientists 46.1%

Just below

  1. 21Political Scientists 45.2%
  2. 22Office Clerks, General 45.0%
  3. 23Securities, Commodities, and Financial Services Sales Agents 44.1%

What this does and does not mean

Exposure is observed use, not a forecast. Anthropic maps work conversations with Claude onto the tasks O*NET lists for each job and asks, of the tasks AI could speed up, which are actually being used for at work. A use that does the task outright counts in full and a use that assists a person counts half. The task scores are averaged into the occupation figure by the share of time spent on each task.

A high figure means AI is already part of how this work gets done. It does not mean anyone has been replaced. Anthropic's own reading of the labour market finds no systematic rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting exposed jobs.No measurable rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting these jobs. Gap years for everyone. Labor market impacts, 5 March 2026.

Task list and titles from O*NET 31.0 by the US Department of Labor, Employment and Training Administration, used under the CC BY 4.0 licence. Scores from the Anthropic Economic Index (CC BY). Checked 1 November 2026. How the ranking works.