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AI exposure Management

Will AI replace marketing managers?

Marketing Managers. US occupation 11-2021.

32.0%

of the time marketing managers spend on their work goes on tasks where AI is already being used to do that work.of marketing managers' working hours go on tasks AI has already started taking off their plate.

Ranked 57 of 756 US occupations. More exposed than 92% of them.Further along than 92% of them.

Average US job 7.7%

One of the most exposed jobs in the country.Front of the queue for an AI assistant.

What AI already does for marketing managersWhat marketing managers no longer do alone

O*NET lists 20 tasks for marketing managers. AI use at work shows up in 5 of them. Each score runs from 0.5, where every observed use helps a person with the task, to 1, where every use does the task outright.

  1. Conduct economic or commercial surveys to identify potential markets for products or services.Core task mostly automated 0.92
  2. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.Core task automated and assisted 0.81
  3. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.Core task automated and assisted 0.80
  4. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Core task automated and assisted 0.73
  5. Develop pricing strategies, balancing firm objectives and customer satisfaction.Core task mostly assisting 0.63

What it does not touch, yetWhat still needs a human

15 of the 20 tasks show no AI use at work in the data.

  • Compile lists describing product or service offerings.Core task
  • Consult with product development personnel on product specifications, such as design, color, or packaging.Core task
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.Core task
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.Core task
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.Core task
  • Initiate market research studies, or analyze their findings.Core task
Show the other 9
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.Core task
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Develop business cases for environmental marketing strategies.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Select products or accessories to be displayed at trade or special production shows.

How that compares

Among the 35 management occupations, marketing managers rank 3. The group averages 9.8%, and its most exposed job is Financial Managers at 39.1%. The average US occupation sits at 7.7%.

All 756 occupations, ranked

Just above in the ranking

  1. 54Psychology Teachers, Postsecondary 32.2%
  2. 54Retail Salespersons 32.2%
  3. 54Sales Engineers 32.2%

Just below

  1. 58Insurance Sales Agents 31.9%
  2. 59Chemical Technicians 31.5%
  3. 60Computer Occupations, All Other 31.1%

What this does and does not mean

Exposure is observed use, not a forecast. Anthropic maps work conversations with Claude onto the tasks O*NET lists for each job and asks, of the tasks AI could speed up, which are actually being used for at work. A use that does the task outright counts in full and a use that assists a person counts half. The task scores are averaged into the occupation figure by the share of time spent on each task.

A high figure means AI is already part of how this work gets done. It does not mean anyone has been replaced. Anthropic's own reading of the labour market finds no systematic rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting exposed jobs.No measurable rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting these jobs. Gap years for everyone. Labor market impacts, 5 March 2026.

Task list and titles from O*NET 31.0 by the US Department of Labor, Employment and Training Administration, used under the CC BY 4.0 licence. Scores from the Anthropic Economic Index (CC BY). Checked 1 November 2026. How the ranking works.