AI exposure Management
Will AI replace public relations managers?
Public Relations Managers. US occupation 11-2032.
The reading
23.2%
of the time public relations managers spend on their work goes on tasks where AI is already being used to do that work.of public relations managers' working hours go on tasks AI has already started taking off their plate.
Ranked 102 of 756 US occupations. More exposed than 86% of them.Further along than 86% of them.
Per cent of working time Square-law scale
Average US job 7.7%
Well above the typical job.Ahead of most of the workforce.
What AI already does for public relations managersWhat public relations managers no longer do alone
O*NET lists 20 tasks for public relations managers. AI use at work shows up in 4 of them. Each score runs from 0.5, where every observed use helps a person with the task, to 1, where every use does the task outright.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.Core task mostly automated 0.87
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.Core task automated and assisted 0.78
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.Core task automated and assisted 0.73
- Draft speeches for company executives and arrange interviews and other forms of contact for them.Core task automated and assisted 0.72
What it does not touch, yetWhat still needs a human
16 of the 20 tasks show no AI use at work in the data.
- Assign, supervise, and review the activities of public relations staff.Core task
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.Core task
- Design and edit promotional publications, such as brochures.Core task
- Develop, implement, or maintain crisis communication plans.Core task
- Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.Core task
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.Core task
Show the other 10
- Evaluate advertising and promotion programs for compatibility with public relations efforts.Core task
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.Core task
- Formulate policies and procedures related to public information programs, working with public relations executives.Core task
- Manage communications budgets.Core task
- Manage in-house communication courses.Core task
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.Core task
- Observe and report on social, economic, and political trends that might affect employers.Core task
- Produce films and other video products, regulate their distribution, and operate film library.Core task
- Respond to requests for information about employers' activities or status.Core task
- Maintain company archives.
How that compares
Among the 35 management occupations, public relations managers rank 4. The group averages 9.8%, and its most exposed job is Financial Managers at 39.1%. The average US occupation sits at 7.7%.
Just above in the ranking
- 99Word Processors and Typists 23.8%
- 100Credit Counselors 23.4%
- 100Executive Secretaries and Executive Administrative Assistants 23.4%
Just below
What this does and does not mean
Exposure is observed use, not a forecast. Anthropic maps work conversations with Claude onto the tasks O*NET lists for each job and asks, of the tasks AI could speed up, which are actually being used for at work. A use that does the task outright counts in full and a use that assists a person counts half. The task scores are averaged into the occupation figure by the share of time spent on each task.
A high figure means AI is already part of how this work gets done. It does not mean anyone has been replaced. Anthropic's own reading of the labour market finds no systematic rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting exposed jobs.No measurable rise in unemployment among exposed workers so far, and about 14% fewer 22 to 25 year olds starting these jobs. Gap years for everyone. Labor market impacts, 5 March 2026.
Task list and titles from O*NET 31.0 by the US Department of Labor, Employment and Training Administration, used under the CC BY 4.0 licence. Scores from the Anthropic Economic Index (CC BY). Checked 1 November 2026. How the ranking works.